Knowing this then, is Content Marketing still important? Yes, definitely! Content is King!
So what do you need to do to stand out online? You need to combine Content Marketing with interactive strategies. When you do this you will see more awareness of your message and more engagement with your business on social media.
Popular interactive tactics include such things as:
- Infographics with informational links
Most people are scared to try new tactics like these because they are different and require an investment. The investment comes in as you spend time learning who your consumer is and what it is they really want to know (not what you think they want to know) then creating something that meets their needs.
Interactive components allow you to tell your story while engaging the consumers at the same time. This is proving to be a successful tactic to increase engagement by up to 3 times. As a result of utilizing interactive tactics you can drive more attention to your brand, while qualifying your prospects.
Get out of your comfort zone and try something that is showing a good return on investment (ROI) before the rest of the world jumps on the band wagon and becomes the new norm leaving search engines and consumers wanting something new. Continued