724 Pulse

Using Sentiment Marketing to Improve the Patient Experience

[fa icon="calendar']  /  By Michael Winkleman

Every day, hospitals and ASCs (ambulatory surgical centers) strive to improve the patient experience and get the best outcomes possible. In utilizing sentiment analysis and marketing, they access data that helps them optimize the patients’ experiences and track response to services real-time.

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Why Sentiment Analysis Should Be Part of Your Marketing Strategy

[fa icon="calendar']  /  By Michael Winkleman

Improving the patient experience is an ongoing challenge for most hospital or ambulatory surgical center (ASC) administrators, but a necessary one. A federal government survey ties faster hospital payments to higher patient satisfaction scores, which makes a good experience essential for effective revenue cycle management and improved reputation and ratings. Here’s how sentiment marketing can help you improve patients’ experience to realize these benefits.

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Content Marketing is Ambushing Search

[fa icon="calendar']  /  By Michael Winkleman

Like it or not Content Marketing is ambushing our online searches with undervalued and valued content.  This forces patients and physicians to read content that is optimized more for search engine optimization (SEO) than their benefit.  Your consumers have pain points, questions, concerns, and inquiries that are important to them.  Consumers need to be able to easily find the information that is valuable to them and have it presented in a way that is easy for them to understand.
 
Knowing this then, is Content Marketing still important? Yes, definitely! Content is King!
 
So what do you need to do to stand out online? You need to combine Content Marketing with interactive strategies. When you do this you will see more awareness of your message and more engagement with your business on social media.
 
Popular interactive tactics include such things as:
  • Infographics with informational links
  • Demos
  • Assessments
  • Quizzes

Most people are scared to try new tactics like these because they are different and require an investment. The investment comes in as you spend time learning who your consumer is and what it is they really want to know (not what you think they want to know) then creating something that meets their needs.
 
Interactive components allow you to tell your story while engaging the consumers at the same time. This is proving to be a successful tactic to increase engagement by up to 3 times. As a result of utilizing interactive tactics you can drive more attention to your brand, while qualifying your prospects.
 
Get out of your comfort zone and try something that is showing a good return on investment (ROI) before the rest of the world jumps on the band wagon and becomes the new norm leaving search engines and consumers wanting something new. Continued

Wants Versus Needs for Medical Website Design

[fa icon="calendar']  /  By Michael Winkleman

 

Designing your medical website is about much more than design, or in simple terms, how pleasing your site is to look at.  Sure, you might be “redesigning” your site, but web design is a broad term that includes much more than pure aesthetics.  It’s easy for all of us to get caught up in the “wow” factor of our website, but at the end of the day you need to remember that what you want isn’t always what you need to meet your goals.

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How Medical Professionals Engage Patients With Social Media

[fa icon="calendar']  /  By Kimberly Martinez

724 regularly works with medical professionals on ways to engage patients through social media and recently contributed an article, '5 Key Tactics to Help Engage Your Patients with Social Media'  that can be found in the December issue of Midwest Medical Edition.

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Medical Marketing Strategy Article Published

[fa icon="calendar']  /  By Michael Winkleman

The question rarely changes. How can I get more patients through the doors of my practice?  Today consumers are using a multitude of platforms to connect with businesses and to connect with each other. In an age when the majority of the population is using social media, has a smart phone, and has an e-mail account, practitioners have a great opportunity to reach out to them digitally.

Before you can develop a strong strategy, you need to decide what your ideal patient looks like. This helps a medical marketing strategist analyze the best possible touch points to connect you with potential patients. Jeff Nasers, content strategist at 724 shared some ideas with Midwest Medical Edition on ways physicians could connect digitally with patients. 

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How To Use Social Media Strategy In A Crisis

[fa icon="calendar']  /  By Kimberly Martinez

724 offers a strategy to readers of Becker’s Hospital Review on how to use social media in the event of a medical crisis. Social media is a great way to inform patients especially in a time of crisis. It is important that we learn from cases like the U.S. Ebola virus outbreak to prepare healthcare practitioners and facilities in the event of a medical crisis. Social Media used strategically can provide much needed resource for patients. 724 Medical Marketing Specialists discuss several strategic points to using social media is a crisis, including:

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Protecting Your Web Collateral

[fa icon="calendar']  /  By Michael Winkleman

For many web professionals the biggest fear is the disappearance of a website, or a hacker has just taken your site captive.

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Failing to Plan Your Medical Website SEO is Planning to Fail

[fa icon="calendar']  /  By Michael Winkleman

Search Engine Optimization (SEO) is one of the first things that should come to mind for medical marketing professionals when it comes to your medical website.  Everyday you are subject to SEO through ads and articles that dominate every page you view online.  Continued

Patient Engagement Top Priority For Healthcare - 724 Publishes Article In Midwest Medical

[fa icon="calendar']  /  By Michael Winkleman

 

With the implementation of the Affordable Care Act (ACA) many things have changed in the healthcare industry, including marketing to patients. The idea of engaging patients is still a new concept, but is vital for healthcare facilities to have a competitive presence. Michael Winkleman, CEO and Jeffrey Nasers, Content Strategist, both at 724 contribute their expertise to the Midwest Medical Edition on the importance of bridging the gap between patients and healthcare facilities.

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