Targeting the right patients, at the right time, with the right message, in the right way is what leads to success. Strategy is the key for successful medical marketing. Taking the time to develop the right strategy saves time and money which helps you grow your business more efficiently. 724 helps you identify and solidify your goals – whether it’s increasing physician referrals, building better patient relationships, or attracting new leads. Then, we analyze your competition and build your buyer personas to determine opportunities to win market share.
724 works with healthcare providers and B2B companies to create strategic marketing plans that are engaging and effective. Throughout the execution phase, we consistently monitor pre-determined key performance metrics to ensure your strategies and tactics are getting the results you need.
724’s proprietary data collection methodology delivers insights into the behaviors and emotions that drive buying decisions.
Patient engagement campaigns help healthcare providers find new patients by providing educational information that meets the prospect’s needs during the early stages of their decision-making process. While the primary goal of this tactic is to attract prospects, a successful patient engagement campaign is the first step to building long-term patient relationships.
724 consults with healthcare providers to understand their prospects’ needs. We do this by studying online behaviors, tracking keywords, and analyzing user experience data to understand the emotional side of a prospect’s decision-making process. Based on these findings, 724 develops healthcare websites and medical marketing and advertising campaigns that are specifically targeted to meet the needs and tastes of your prospective patients.
724’s data-driven marketing strategies identify and adapt to evolving patient and customer needs.
Patient & B2B Relationship Marketing keeps patients and customers loyal and encourages them to share their enthusiasm about your business with others. The key to a successful relationship marketing campaign is to consistently delight patients and customers with interesting and relevant information.
To continuously delight patients and customers, two critical pieces of information are needed.
724’s proprietary data collection methodology allows us to determine what topics are of interest to your targets as well as when and how they prefer to receive that information. We also work with clients prior to launching a healthcare marketing campaign to determine which key performance indicators will give us the most useful insights into the campaign’s results. After each campaign 724 analyzes the KPIs to determine what worked, what didn’t, and how to get even better results.
724’s physician engagement strategies foster the relationships that make your facility the “go to” for referral sources.
Physician Marketing Campaigns can significantly boost your facility’s volume. Actively engaging physician referral sources will increase their awareness of your facility as well as educate them about your service lines, your patient success stories, and why they should refer their patients to you.
724 helps healthcare providers develop physician marketing strategies that nurture long-term referral source relationships. We also work with you to position your facility and your physicians as the experts in your field. Our content and creative designers develop educational and engaging content to capture referral sources’ attention and encourage them to refer their patients to you over the competition.